HIGH NOON COFFEE ROASTERS

We’re a small-batch, woman-owned roastery in Asheville where coffee isn’t just a product—it’s a process, a trade, and a testament to the labor it takes to make a coffee plant into a pour-over.

At High Noon, you’ll find a 1987 vintage Probat L12, retrofitted for third-wave roasting, in a space filled with old typewriters, house plants, and a passion for coffee.

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This is High Noon.

Coffee without ego.

I grew up around my dad’s sawmill and fell in love with machinery and making things from the ground up. I put myself through coffee school, apprenticed with roasters who gave me a shot, and paid for this dream through construction shifts and bar gigs. No fancy investors. No curated Instagram feed. Just stubbornness, curiosity, and a serious love for coffee.

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Meet the Roaster

What people are saying

  • High Noon Coffee Roasters is the best and easiest to use ingredient suppliers I have ever worked with. First, and most importantly, Anna Beth's knowledge of coffee is above and beyond anyone else who I have met in my 15 years as a brewer. She curates an environment for me to state what I want out of a product, and to deliver it to satisfaction every time. She is always willing to experiment and try new processes to create something new and creative. I have never been disappointed, and she always delivers on time. I can not recommend her product, and her services as a roaster enough.

  • I have been buying High noon’s coffee since I moved to Asheville and I’m so grateful to have found this place. I was a barista for 7 years and when I got my house espresso machine Bezzera Aria I was looking for local coffee roaster. I tried several and High noon’s has by far the best taste. No bitterness or burnt taste like other companies. The best crema and I have worked with a lot of different varieties of coffees thought the years. Absolutely fresh and delicious coffee. Also super convenient that I can pick up 24/7

    — Lianet

  • High Noon, coffee is hands-down the best quality coffee that you can find anywhere around town! Sumatra is my personal favorite. It’s so smooth with a beautiful flavor profile. I look forward to having it every morning. It’s freshly roasted just for me and then I grind the beans for my daily coffee. I am definitely a coffee snob and this is my favorite coffee and has been for many years! Super convenient to pick up and you know you’re always getting super fresh coffee. Support local :)

    —Lauren

  • Consistently delicious coffee! We order High Noon for our coffee bar, restaurants, and hotel rooms. All we hear is high praise from our guests and customers about the richness and freshness of the coffee. I drink the Espresso Blend espresso, Sumatra drip, and decaf espresso daily and it's perfect every time! (The cold brew is also phenomenal, we do a 24 brew here.) Ordering is so easy and delivery is always accurate and right on time for our needs.

    —Heba

  • I wandered in to buy some locally roasted beans to bring back to CA with me and I had the delight to meet AB and Bojangles the coffee dog! Great conversation and banter while AB packed up 3lbs of beans for me. I'll likely be ordering online for shipping in the future :)

    —Am